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Authors and producers of tourist souvenirs, artisans and craftsmen, museums, companies and organizations from all over Russia that possess rights to souvenir products or their ideas, can take part in the competition. When selecting souvenirs, experts will take into account their exclusive, original, informative qualities, fitness to the theme, use of distinctive artistic and stylistic features of the regional culture, possibility of mass production and affordability for tourists.

A total of 3,686 items from 65 Russian regions applied for participation in 2020. 214 people from 34 Russian regions took part in the final round of the competition, they presented 420 tourist souvenirs.

You can learn about participation rules and file an application at the website: russiasuvenir.ru.

Applications in the Southern Federal District are received until September 20.